October 4: Cans of soda with glow-in-the-dark graphics are being launched by Cott Beverages in the run up to the US trick-or-treat season at the end of October.
Made by Crown for a Halloween promotion run by one of Cott’s customers the 8-oz cans feature inks, supplied by Colorado-based Chromatic Technologies, with phosphorescent pigments that emit a green glow in the dark
The smaller serving size of reduced-sugar orange cream soda is said to emphasize portion control.
