November 6: Aluminium canstock manufacturer Hydro is giving away 600,000 cans of sparkling water in Germany and Norway as part of a campaign to raise awareness of the material’s sustainability.
The cans, made by Crown Bevcan for Hydro, the world’s third largest integrated aluminium supplier, are being distributed at university campuses and communities.
With label messages such as ‘Forever Young’, ‘Built to Last’ and ‘I’ll Be Back’ the cans demonstrate aluminium’s sustainability and recyclability by showing how consumers come into contact with aluminium many times during their lifetime.
