For co-packers and start-up beverage brands, the flexibility offered by shrink sleeves is a welcome option, enabling promotional campaigns and different sleeves for different markets. At the same time, innovations in pressure-sensitive labels allow efficient removal to meet the demands of the market for reusable containers. Daniel Searle talks to companies in the forefront of sustainable and responsive sleeves and labels.
Click here to read the full feature in the August digital edition.
