The Red Bull legacy

But for the chance discovery that an Asian drink offered relief from jet lag, and a fortuitous business link, the marketing phenomenon that is Red Bull might never have been created. Dietrich Mateschitz, the multi-billionaire co-founder of Red Bull who died in October aged 78, was on a business trip in Thailand in the early…

To continue reading,
please login or subscribe to The Canmaker

Recent Articles

spot_img