May 9: Why are pirates so popular at the moment? They just ‘arrrr’.
It was the popularity of drinks in ‘big cans’, however, that inspired US-based Polar Beverages to introduce its pirate-based Black Jack brand of teas and beverages in 16oz (47.5cl) cans.
“Two trends drove the introduction of the Black Jack brand: the popularity of flavoured teas and the popularity of ‘big can’ beverages,” said Gerry Martin, vice president of marketing at Polar Beverages.
Then came the challenge of differentiating the brand from the rest of the market, for which the company employed Crown’s recently-introduced high quality print technology.

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