May 3: Beverage can recycling has received another boost from a high-profile drinks company with PepsiCo planning to introduce promotional recycling information on more than seven billion cans by the end of the year.
The campaign is called ‘Have we met before?’ and will involve information on topics such as the energy saving potential of can recycling, and the environmental performance of cans, being displayed on 500m cans of Pepsi and 250m cans of Diet Pepsi every month in the US.
