March 20: The US ‘refreshment’ drinks market grew by 1.3 percent last year, reaching 30.17 billion gallons, or 1,165 million hectoliters, according to a report published by Beverage Marketing Corporation.
This was despite a accelerating decline in volumes of carbonated soft drinks (CSDs) which fell to slightly less than half of the total volume.
Bottled waters, excluding flavoured and enhanced waters, provided most significant gain in volumes that compensated for the CSDs, rising by 6.9 percent to reach 334 m hl and reaching a market share of 28.9 percent.
