March 8: Diet Coke is being aimed at women in the UK with a relaunch in which they could win one of 500 Ultimate Diet Coke Breaks each worth £10,000.
Key to the promotion by Coca-Cola Enterprises is a specially-designed limited-edition can designed and made by Rexam that uses high-definition graphics combined with an under-the-tab (UTT) promotion: ring pulls that have a unique code laser engraved on their reverse side.
