World Cup success for Pepsi, Ball and EskoArtwork

October 27: Pepsi Cola achieved its highest-ever share of cola sales during the FIFA World Cup with help from high-impact graphics developed using pre-press technology from EskoArtwork on cans made by Ball Packaging Europe.


As part of a Pepsi Cola promotional campaign, Ball Packaging Europe printed images of some of the world’s top footballers – including Frank Lampard, Thierry Henry and Didier Drogba – on the Pepsi cans.

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