October 27: Pepsi Cola achieved its highest-ever share of cola sales during the FIFA World Cup with help from high-impact graphics developed using pre-press technology from EskoArtwork on cans made by Ball Packaging Europe.
As part of a Pepsi Cola promotional campaign, Ball Packaging Europe printed images of some of the world’s top footballers – including Frank Lampard, Thierry Henry and Didier Drogba – on the Pepsi cans.
